Paid Programming

Despite all the advances in web and viral marketing, and the constant invention of new magazines, journals and radio stations, national companies are still spending the majority of their advertising dollars on television, and merely supplementing in these other areas. Why? Because it works. Television reaches the widest possible audience, bringing them a compelling audio/visual experience that simply can’t be matched by an annoying pop-up on a computer screen.

Television gives your company instant credibility. When consumers hear that the major networks bring in $10 billion dollars a year in ad revenue, or that a 30 second spot during the Super Bowl is $2.4 million dollars, they assume that television is an expensive medium, and that only the most successful companies can afford it. By putting your company on television, you instantly join the ranks of the most lucrative businesses in the country.

So, why not just make a 30 second commercial?

National companies have big names and recognizable logos. They’ve spent decades familiarizing the public with their identity and fostering consumer confidence. They introduce new products with highly produced, expensive commercials using the latest music, fashion, and even celebrities. Local businesses and independent chains have a difficult time competing with that kind of flash, whether they are well established, or new and unknown. Even the best efforts can be easily overlooked when they’re run in a block of six to ten vibrant national ads. New advertisers often fail to see results with commercials because they simply don’t have the budget to commit to the high-dollar premium for 30-second spots, the time frame, or the scheduling necessary to successfully launch their business and attract new customers.

Paid-programming gives businesses the chance to establish their identity, describe their product or service in detail, demonstrate their corporate philosophy, and build a relationship with the consumer. It brings your product or service into the homes, hearts and minds of potential customers for less than it would cost to hand them each a flyer. Your company name, logo and contact information appear on-screen for the duration of your show so interested parties can’t miss it, and won’t forget it. Your company name will also appear on the Preview Channel for several hours leading up to your program and while it’s on the air. Plus, your company name will appear in print in TV Guide and local newspaper listings. Before you know it, your company will be a household name. Once consumers are familiar with your business, it becomes much easier and less expensive to broaden your marketing strategy to include traditional commercials, radio and print.

What if I don’t have enough content for a thirty-minute program?

Our programs range from three minutes to thirty minutes. You have the option to run a full-length program, or a shorter program that can repeat up to ten times in the half-hour.

Will paid-programming work for my business?

Paid-programming is an excellent solution for a variety of products and services. Television advertising naturally improves the consumer’s perception of your business, and paid-programming gives you the time you need to create a lively identity and personally invite new clients to explore your company.

Legal services and elective medical services such as cosmetic surgery, cosmetic dentistry and weight loss procedures find great success with paid-programming. Consumers seeking these high-end services often don’t know where to start. They’re looking for a company they can trust with some of the most important decisions of their lives. Paid-programming allows you to develop that trust with the consumer by showing them into your offices, introducing them to key staff, providing representative examples of your company’s success stories, and expounding on your expertise and ethics. Your program helps customers conquer that fear of taking the first step. When they’ve watched your show, and gotten to know your company, they know exactly who to call and exactly what to expect.

Companies that sell “big-ticket items,” such as pre-owned car lots and furniture, get exceptional results with paid-programming. National motor companies and large furniture outlets are well known to consumers, but often they don’t provide the best deal, the best warranty, or the most personal service. Paid-programming gives your business a fresh way to overcome your competition. Your program is a personal introduction to hundreds of thousands of potential new clients and an opportunity to tell them why your products, prices and service are a cut above the bigger names.

Paid-programming is a fantastic way to launch new products and inventions. In an ever growing global marketplace, it gets harder and harder to get your products on the shelves at a price-point that doesn’t put you in the red. Paid-programming is a fantastic way to introduce your product directly to consumers, build your client base, and keep more of your profits.

You are more passionate about your business than anyone else, which makes you your best sales-person. When you have the opportunity to share that passion directly with the consumer, the results are astounding. Suddenly, you’re a household name.

Production

A smart production is the key to paid-programming success. 

At WorldMark, we know what works, and we put our experience to work for you. We strive to create intelligent, sustainable programs that our clients can use repeatedly, for several years.

We understand how intimidating the broadcast world can be. That’s why we work side-by-side with our clients through the entire production process. We help you formulate your strategy, develop your concept, and make decisions about the look, feel, and content of your show. We are there from script to screen, working to cultivate an energetic, interesting and watchable program that will make your company shine and start generating the new leads and new revenues you deserve.

WorldMark productions range from 3 to 30 minutes, based on what’s best for our clients. Certain business models or products are more successful with shorter programs that repeat during the half-hour. Others, particularly services requiring a greater measure of consumer confidence, prefer longer programs to develop a more “personal” relationship with the audience. Our years of experience give us the ability to make skillful strategy suggestions for your business.

At WorldMark, we work within your budget. Paid-programming isn’t about pricey Hollywood productions or flashy fads. It’s about coming up with a great concept and making the most intelligent use of the audio and visual potential that only television can offer. Other advertising agencies and production houses will attempt to sell you on an expensive, unsustainable production, so they can make a huge profit and force you to come back with ever-changing needs. WorldMark works differently. We provide production services at cost, and create stunning, sustainable programming that will get you on the air, get your phone ringing, and bring customers through the door. Because our business model is based on our clients’ success, you can be sure we’re as motivated as you are to see your business grow.

If you decide to supplement your paid-programming with additional advertisements, or make the transition into traditional commercials, WorldMark can guide you through those processes and handle all of your production needs.

Media Buying

Some people buy stocks, some buy real estate, we buy media.

Media buying is an art. It requires an in-depth understanding of a complex and ever expanding media landscape. Every day new markets open up and old markets narrow or expand their demographics. At WorldMark, we make it our business to stay top of the media marketplace, and to know how it benefits you. We are experts at making strategic placement decisions for your advertisements to ensure that you’re not only reaching the most people, but the right people.

Media buying is about relationships. WorldMark has developed strong relationships in every area of media, and particularly, prominent television networks. As the largest buyer of paid-programming in South Florida, we are able to buy airtime at a huge discount and keep our clients free from long-term schedules and contracts. Television programming is fast paced and often subject to last minute cancellations that can turn a schedule into an auction. Because WorldMark has a reputation for being reliable, educated and ready to act in the interest of our clients, network reps call us first to offer us these last minute deals that other media buyers never even hear about.

Advertising sales reps for television, radio and print have one job – to sell ad space. They call you on the phone, walk into your business, and distract you from your daily operations with long pitches, and aggressive deal-closing techniques. Our clients don’t need to waste valuable time with sales reps, suffer the awkwardness of refusing them, or squander their money paying “retail” for ad space. They simply refer these sales-people to WorldMark. We examine the outlet, the offer and the benefit to your business, and only present you with options that suit your needs. No matter how many networks, radio stations and print outlets you choose to advertise with, we keep your life simple, with one WorldMark representative, and one bill.

Sales reps are often disconnected from their company’s big-picture marketing program. They’re given budgets and quotas to meet, and they’re scrambling to make their commissions. They don’t have the license to offer you the best deals, or the knowledge to plan a contract and frequency that will serve the goals of your business. Sales reps will sell you a short-term, or “test” contract to make a quick buck, but by the time you realize you’ve wasted your money, they’ve moved on to their next job, usually in another industry. At WorldMark, we compete with the sales reps by working with higher authorities in each outlet. We buy direct from the people with the power to negotiate. The money we save our clients allows them to run their program on multiple networks with greater frequency, increasing their exposure and ensuring their success.

Adecade of experience has taught us that when it comes to advertising, everything is negotiable. However, choosing the right company to represent your media buying interests is crucial to getting the best deal. WorldMark’s knowledge, skill and relationships make us excellent delegates for your business. Our clients trust us to purchase all of their airtime and ad space, and they get results.