In the world of advertising television is king.

Despite all the advances in web and viral marketing, and the constant invention of new magazines, journals and radio stations, national companies are still spending the majority of their advertising dollars on television, and merely supplementing in these other areas. Why? Because it works. Television reaches the widest possible audience, bringing them a compelling audio/visual experience that simply can’t be matched by an annoying pop-up on a computer screen.

Television gives your company instant credibility. When consumers hear that the major networks bring in $10 billion dollars a year in ad revenue, or that a 30 second spot during the Super Bowl is $2.4 million dollars, they assume that television is an expensive medium, and that only the most successful companies can afford it. By putting your company on television, you instantly join the ranks of the most lucrative businesses in the country.

So, why not just make a 30 second commercial?

National companies have big names and recognizable logos. They’ve spent decades familiarizing the public with their identity and fostering consumer confidence. They introduce new products with highly produced, expensive commercials using the latest music, fashion, and even celebrities. Local businesses and independent chains have a difficult time competing with that kind of flash, whether they are well established, or new and unknown. Even the best efforts can be easily overlooked when they’re run in a block of six to ten vibrant national ads. New advertisers often fail to see results with commercials because they simply don’t have the budget to commit to the high-dollar premium for 30-second spots, the time frame, or the scheduling necessary to successfully launch their business and attract new customers.

Paid-programming gives businesses the chance to establish their identity, describe their product or service in detail, demonstrate their corporate philosophy, and build a relationship with the consumer. It brings your product or service into the homes, hearts and minds of potential customers for less than it would cost to hand them each a flyer. Your company name, logo and contact information appear on-screen for the duration of your show so interested parties can’t miss it, and won’t forget it. Your company name will also appear on the Preview Channel for several hours leading up to your program and while it’s on the air. Plus, your company name will appear in print in TV Guide and local newspaper listings. Before you know it, your company will be a household name. Once consumers are familiar with your business, it becomes much easier and less expensive to broaden your marketing strategy to include traditional commercials, radio and print.

What if I don’t have enough content for a thirty-minute program?

Our programs range from three minutes to thirty minutes. You have the option to run a full-length program, or a shorter program that can repeat up to ten times in the half-hour.

Will paid-programming work for my business?

Paid-programming is an excellent solution for a variety of products and services. Television advertising naturally improves the consumer’s perception of your business, and paid-programming gives you the time you need to create a lively identity and personally invite new clients to explore your company.

Legal services and elective medical services such as cosmetic surgery, cosmetic dentistry and weight loss procedures find great success with paid-programming. Consumers seeking these high-end services often don’t know where to start. They’re looking for a company they can trust with some of the most important decisions of their lives. Paid-programming allows you to develop that trust with the consumer by showing them into your offices, introducing them to key staff, providing representative examples of your company’s success stories, and expounding on your expertise and ethics. Your program helps customers conquer that fear of taking the first step. When they’ve watched your show, and gotten to know your company, they know exactly who to call and exactly what to expect.

Companies that sell “big-ticket items,” such as pre-owned car lots and furniture, get exceptional results with paid-programming. National motor companies and large furniture outlets are well known to consumers, but often they don’t provide the best deal, the best warranty, or the most personal service. Paid-programming gives your business a fresh way to overcome your competition. Your program is a personal introduction to hundreds of thousands of potential new clients and an opportunity to tell them why your products, prices and service are a cut above the bigger names.

Paid-programming is a fantastic way to launch new products and inventions. In an ever growing global marketplace, it gets harder and harder to get your products on the shelves at a price-point that doesn’t put you in the red. Paid-programming is a fantastic way to introduce your product directly to consumers, build your client base, and keep more of your profits.